Flowpen
Writer’s note:
“Flowpen” is a fictional fountain pen company I created. This is its speculative website homepage, with a vision focused on a few key features and benefits for the Flowpen: long-livedness, durability, sustainably sourced ink, and a strong flow to its writing. My copy intends to creatively capture the theoretical Flowpen brand.
Homepage:
Headline
2. Details
3. Action
HEADLINE(s) - 3 iterations:
Enjoy the art of writing.
Make your notes sing and your words flow off the page and into your life. With our (nearly) indestructible steel Flowpens, take command of the written word again.
Use our pen every day.
Wield the EverSteel chassis with comfort. Utilize the FlowInk technology to cross your pages without running dry. Never buy another pen again.
A pen that flows with you.
Flowpens never fade. With one in hand, let the ink flow and your words carry you.
DETAILS, features and benefits:
Lasts a lifetime.
Our Flowpen fountain pen is built to last. As long or longer than you! They require no maintenance and no refills. If your Flowpen ever breaks or fails to meet your expectations, we'll send you another. A lifetime guarantee.
FlowInk technology.
The ink housed within each and every pen is designed to flow strong and bleed slow. You can write anywhere, challenge any kind of paper to resist the FlowInk! Every Flowpen has over a million pages of life inside of its strokes.
EverSteel chassis.
The exterior of the Flowpen was designed with ergonomics and a multitude of hand types in mind. Made with stainless steel, our pens are lightweight yet strong. Lab-tested, they were unbreakable against up to industrial-grade force.
Sustainable materials and processes.
Every Flowpen is made with recycled metals and organically sourced ink ingredients. Additionally, our manufacturers are committed to using renewable energy to make every single one.
Affordable pricing.
At $99 our pen is competitively priced while being more durable than the bulk of the fountain pen competition. In every major metric, the Flowpen meets or exceeds the average quality scores of the industry's top choices.
On a mission.
Here at Flowpen, we are committed to getting the world writing again. With our own two hands! Studies show that writing your words with a real pen on a real page can increase cognitive functioning. Whether you use our pen for notes, quotes, drawings or journals, we are committed to seeing the world focus on the pages in front of us again, if only for a spell.
Every act of expression has its canvas and its hands set to create upon it.
You will want one of yours around one of our Flowpens.
