Features & Benefits, Homes and Missions
~ In the spirit of furthering my understanding and my blog-like articulations on the art of copywriting - here, I present a chronicle of my own keen interpretations of the prime features versus consumer benefits of some of my favorite companies, brands, and websites.
On Reading
Who is still reading? … What is reading, truly?
Intrigue, Inspire, Invigorate
^ I emblazoned my site headline with the words “intrigue, inspire, and invigorate.” I want to talk about what I mean. In a manner of speaking, this alliterative trio of i’s make up a holistic philosophy on my writing - how I try to do it and what I do it for.
On Copywriting
What is copywriting? Why is it important? And what makes good copywriting?